Joell Roque

Joell Roque is a driven and service-minded life insurance agent with IFW, dedicated to helping families and individuals protect what matters most. Though new to the industry, Joell brings a deep sense of purpose, discipline, and ambition to his work—qualities he’s developed through years of athletics, entrepreneurship, and personal growth.

Originally studying marketing and sales at the University of Alabama, Joell chose a different path—one where his effort and commitment could directly shape his future. Motivated to break generational financial barriers within his family, he stepped into life insurance to secure his own financial independence and empower others to do the same.

Before joining IFW, Joell built a foundation in marketing and leadership. He ran digital marketing campaigns for local restaurants, helping increase their profits and community visibility, and co-led a landscaping business that emphasized teamwork and accountability. These experiences gave him a strong sense of ownership and the ability to connect value-driven work with meaningful results.

Athletics also played a major role in shaping Joell’s character. With nearly two decades of competitive soccer and a disciplined lifestyle built through fitness, he developed the focus and mental toughness that now fuel his professional journey.

Today, Joell is focused on mastering his craft in the financial services industry while helping families gain peace of mind through proper life insurance protection. His goals are to build lasting relationships, develop a strong team of professionals, achieve financial freedom, and become a trusted resource for anyone seeking stability and security for their loved ones.

Driven by gratitude and guided by purpose, Joell strives to be more than just an agent—he aims to be a provider, protector, and leader who helps others rise above their circumstances and build a better future.