Eldon D Brown, CFP®, is founder and owner of Brown Financial.  As a native Texan with a history rooted in business, his family has been in Del Rio and in business for almost 40 years. As a family of entrepreneurs, Eldon’s father, mother, sister, and himself have all started and managed several different businesses in Del Rio.

Eldon began his career in the financial services industry in 1994 with Edward Jones.  In 1999, wanting to expand his knowledge base, keeping with his educational standards, and dedicated to keeping abreast of current trends, he earned his Certified Financial Planner™ (CFP®) designation after traveling every other weekend to Houston for 12 months. After spending 7 years as the local Edward Jones representative and 2 years with Investment Professionals at The Bank and Trust, it was inevitable that Eldon with his entrepreneurial history, would go independent with LPL Financial, the largest independent broker dealer in the United States. Dedicated to the best for his clients, Eldon sought out the opportunity to work with Matson Money, which led to his founding of Brown Financial.

Keeping with his family tradition, his wife, Michelle, is also in the financial services business.  She holds a PhD in Education and specializes in Retirement and Long Term Care Planning.  Eldon is also the proud father of a daughter, Lauren and granddaughter, Parker Isabella.

At eighteen years old Eldon worked with his father at his Western Auto business where he gained an interest in the stock market.   It is a passion that he and his father have shared ever since.   With 17 years of experience behind him in the financial industry , the skills of an entrepreneur, and his passion of investing, Eldon shares his knowledge, passion, resourcefulness, dependability,  determination, and responsibility with his clients.

Eldon is an avid cyclist and trains constantly for challenging races.  He has discovered there are many similarities between cycling and finances.  When it comes to planning for the future, he advises his clients toward planning the best routes to take before investing their money.  He understands the opportunities as well as the dangers that lie behind hidden curves.  Most of his clients are business owners, doctors, professionals and retirees.  As a “personal financial coach,” he is there to consult with you on which road to take, help you to make sound decisions at each stage of your life, and define your goals never sell or to steer you one way or the other.

Eldon is also a past Director of the Del Rio Chamber of Commerce and member of the Del Rio Lions Club.  He has served as a member of the Val Verde Regional Medical Center‘s board of trustees and on the board of Warm Springs Rehabilitation Center.  Eldon is a Registered Principal with and securities offered through SICOR Securities, Inc. Member FINRA, MSRB, SIPC.

 “Growing up in a family of entrepreneurs, I was always taught to be resourceful, persistent, dependable, determined, and responsible“. – Eldon Brown

If you picked up this book you must be looking for answers, just as I did throughout my career as a financial advisor.  If you are tired of those that say they know how to pick the right stock and time the markets then read on.

You may be surprised to find out that I have been as misled as you by the financial industry, the mutual fund companies, brokerage houses, and the media. Why is everyone hiding the truth?  Unfortunately just to sell products and to make profits.

When I was just 18 years old, my father’s passion for the stock market drew me and I found I really had a talent for it. I had bought and had successfully run my father’s retail business for 20 years. However at the age of 37, I took a leap, left the retail business after 20 years, and pursued my passion.  I sold my business, applied to, and was hired by a nationally recognized brokerage house that has a world class training program for financial representatives.  When I found out that I could get even more expertise and knowledge in my field, I traveled every other weekend to Houston for 12 months to obtain my Certified Financial Planner™ (CFP®) designation. Eventually my entrepreneurial past would not let me continue as a corporate pawn. As an experienced business owner, I could not conform to the dictates of a big brokerage firm that makes decisions on how to invest clients’ money based on what benefits the company not always the client. I left the big brokerage house to go independent and start my own business.