Since 1985, Ira Starr, MRFC® LUTCF®, has provided holistic financial coaching, consulting, and planning guidance to pre- and post-retirement individuals, families, estate administrators, and entrepreneurial business owners with a mission to help clients save money, achieve greater financial security, and reduce financially related stress. 

Ira Starr’s Myth Free Financial® discussion provides an educational platform to help you discern the differences between the prevailing personal financial accumulation and subsequent retirement planning myths and the facts and discover new ways to approach your finances. The result is obtaining a more significant/more profound understanding of how money works and flows through your life, so your decisions made as we advance serve you and your family’s best interests. 

Starr graduated from the University of Maryland, studying economics, finance, and psychology and completing one of the first university-level personal finance courses. 

Starr received the NCCA-accredited Master Registered Financial Consultant credential from the International Association of Registered Financial Consultants certification board. 

Upon satisfying the educational, ethical, and experience requirements established by the board of trustees of the American College and National Association of Insurance and Financial Advisors (NAIFA), Starr received the LUTCF® designation. 

Starr is a sought-after mentor to financial advisors nationwide, participates on financially related educational panels, and has published articles in multiple financial organization trade journals. He is also a member of several independent industry trade groups focusing on enhancing public financial understanding and well-being through education. 

Starr has served on boards of directors for private and charter public schools. In addition, he is a president’s advisory board member for an organization specializing in training financial advisors to communicate complex personal financial, estate, and retirement concepts and understandably. 

Born in Washington, DC, in 1957, Starr is happily married and the proud father of three children. He lives in the Asheville area of North Carolina, where he enjoys various outdoor activities and traveling domestically and internationally.