Lonnie Robbins

Lonnie Robbins is the founder of Safe Wealth Matters, an entrepreneur, and a second-generation safe money expert. Since 2005, he has dedicated his efforts as a business and financial coach to help individuals and families protect their retirement income. He is passionate about seeing his clients thrive through their retirement years. As an independent agent with access to the country’s top carriers, Lonnie’s priority is to find the best solution to meet the client’s wealth and retirement goals.

With increasing life expectancies and decreasing employer pension benefits, what might have worked for the income planning of our parents and grandparents, is no longer the best option in today’s uncertain economic landscape. A plan is needed to provide lasting income and protect future generational wealth. Lonnie’s system with has helped thousands of Americans ensure peace of mind for their financial future and fully enjoy their retirement years.

With over a decade of experience in anticipating and meeting the needs of the highly influential, Lonnie recognizes that financial freedom and legacy go hand-in-hand. He considers his family his greatest investment in life. Married 22 years to his wife, Amy, and blessed with two children, Lonnie finds his greatest purpose in his role as husband and father. He loves experiencing new adventures with his family, enjoying the beauty of God’s creation, and making lasting memories.


  • Registered Representative
  • Life & Health Licensed
  • Annuity Licensed


  • Retirement Planning
  • Lifetime Income Planning
  • Insurance Services

Lonnie Robbins

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